Fast fashion is a problem caused by the lack of quality in products and the insatiable desire for the latest trends. Proponents of 'conscious' fashion, i.e. Green and Sustainable Fashion aim to change this by educating consumers about the benefits of slow fashion and the importance of caring for their garments.
For instance, washing and drying jeans consumes about two thirds of the energy required during their life. Similarly, the laundering and drying of underwear consumes approximately 80 percent of the energy used. These processes consume electricity, water, and detergent.
Sustainable fashion emphasizes the use of environmentally friendly materials for clothing. It also emphasizes the importance of caring for clothing, including tailoring, mending, and modernizing. This way, you can keep your wardrobe in good condition and help reduce the negative impact of fashion manufacturing. In addition, these practices will help you reduce your own carbon footprint.
Sustainable fashion emphasizes the use of fabrics that come from natural sources or recycled materials. Natural fibers are preferred over synthetic materials. Compared to synthetics, natural fibers can biodegrade in the soil without causing harm to the environment. In contrast, synthetic materials will continue to release toxic chemicals into the environment, polluting the atmosphere in the process.
Sustainable fashion also includes repairing clothing, buying from thrift stores, and donating used clothing to charity shops. It also promotes a dignified sense of style. Sustainable clothing also promotes fair working conditions and decent wages for the designers and makers of a garment. In this way a good clothing and fashionable presentation style is maintained while also paying due attention to those who provide these products and services.
Green and sustainable fashion ensures that the fashion style is eco-friendly and helps to reduce overall carbon footprint for the Fashion and Clothing industry as well as for the individual person.